Monday, December 28, 2009

Latest From LaserLyte

With 2010 approaching and SHOT Show just around the corner we have been busy here at Chevalier with new product introductions. From what I have had a sneak peak of so far I can tell you that 2010 is going to be a great year for all of our clients. Check out what's new in the 2010 LaserLyte catalog (designed by Chevalier) including more models of Rear Sight Lasers and Pistol Bayonets.


Wednesday, December 23, 2009


This morning my office was a layout blind in Sherwood, Oregon on the edge of a flooded field. Not a bad way to start the long weekend. I hunted with Mossy Oak and Columbia Decoys representative Mario Friendy, his black lab Money and good Chevalier friend Dave Johnson.

We met before sunrise on a piece of property southwest of Portland. Mario set up the decoys while Dave and I got comfortable in our layout blinds. I got teased when I settled in with my camo covered memory foam seat cushion, but I like to hunt in comfort!

It was really foggy this morning and visibility was not on our side, but we did get some nice Pintails and Shovelers. I did have a diver that would do fly bys and really challenge me and my shooting, never did get that dang diver, but we got a good laugh at all the passes he made in front of me!This was also great practice for my Ducks Unlimited hunt next month in Stuttgart, AR with Winchester Ammunition.

Overall, this morning was great. Great company and great shooting, what more can a girl ask for?

Thursday, December 17, 2009

Protecting Your Home


In 2009, Winchester Ammunition introduced a new personal defense load called the PDX1 that was designed in a full line of popular handgun calibers such as 9mm, 38 Special, 45 Auto and a few others. It was definitely a hot item among consumers and the media.

If you truly want to protect your home and your family, I would recommend you going out and purchasing a couple of boxes today.

To continue meeting the demands of consumers, Winchester has extended the Bonded PDX1 line by offering it in .380 Automatic and .45 Colt for 2010.

Here are a few facts to know about the new Supreme Elite Bonded PDX1 ammo:

The Bonded PDX1 line uses the same technology the Federal Bureau of Investigation uses as its primary service round. The Bonded PDX1 is engineered to maximize terminal ballistics, as defined by the demanding FBI test protocol, which simulates real-world threats.

  • Proprietary bonding process—Welds lead and jacket together to work as a unit controlling expansion and providing superior retained weight.
  • Hollow point—Works with the bonding process for outstanding performance through tough barriers and impact velocities/ranges.
  • Jacket notching—Six segments help promote positive, consistent and programmed expansion at a variety of impact velocities and ranges.
  • Copper alloy jacket—Contoured for maximum upset over a wide range of velocities/ranges.
  • Nickel plated shellcase—Helps ensure positive gun function through smooth chambering and shellcase ejection.
If you don't believe me, try protecting your home without it!

Log onto Winchester's new Web site to find out more about the PDX1 at www.winchester.com


Wednesday, December 16, 2009

GunVault Announces Launch of New Web Site

Check out the new GunVault.com. They recently relaunched the site and added a bunch of great customer requested features including:
New, Fresh Design: The new design is clean and user-friendly. Visitors can easily find the information they need, from detailed product specifications, to frequently asked questions, to online ordering information.
Socially Connected: The Web site features the new GunVault blog where consumers can stay updated on the latest GunVault news, read testimonials from GunVault owners and get great product tips from GunVault employees and industry leaders. Users can also connect with GunVault on facebook and Twitter.
Interactive Product Information: Video clips introducing each product are available for viewing as well as video demonstrations of easy solutions for technical support issues.
E-newsletter: For the latest news and exclusive offers visitors of the new GunVault.com can sign up to receive the GunVault e-newsletter.



Thursday, December 10, 2009

Anyone up for a little skeet?

video
Greg Chevalier forwarded this video to me a few weeks ago. I still laugh when I watch it.

Monday, December 7, 2009

Winchester Launches NEW Web Site

If it's been awhile since you've been to Winchester Ammunition's Web site, then you should definitely go NOW! They've completely redesigned it with new features, applications, content, special offers and more.

Some special sections on the NEW Winchester.com include:

Choose Your Ammunition: Users can select the type of game they’re hunting (i.e. big game, upland birds, etc.), the gun they’re shooting and the cartridge they need. Once the items are selected, the user will receive a list of the appropriate ammunition and video content in a detailed, educational format.

Ballistics Calculator: Allows users to choose their type of ammunition and compare up to five different Winchester products with easy-to-read, high-tech ballistics charts and graphs.

The Library: Provides video clips showing hunts from Winchester Ammunition’s highly rated television shows on Versus, including Winchester Legends, Winchester Whitetail Revolution, and Winchester World of Whitetail with Larry Weishuhn.

New Products: Winchester leads the industry with innovative products and this section provides news about Winchester’s latest and greatest products.

Go check it out: www.winchester.com.

Friday, December 4, 2009

Glassing techniques from FMP

If you know who the Full Moon Productions guys are, then you already know their skill set. If not check out their detailed glassing strategy in this video they put together for Nikon. It's not a short video but well worth watching. video

Wednesday, December 2, 2009

Doves in El Centro, CA

The second week of November, I packed my car and drove 18 hours South to go dove hunting with my dad. It has become a yearly tradition in the Salyer household. I love exchanging the drizzly grey Oregon weather for the dry warm air of El Centro, California.

This year I brought two rookies to the dove fields with me. I have been trying to get my boyfriend Matt into hunting. So far this year I have taken him turkey hunting and deer hunting without a successful harvest. I figured the dove fields would have enough shooting action to keep Matt interested. I also brought down our dog Elvis. Elvis is a treeing walker coonhound, not the typical bird dog, but he is not gun shy so I figured if anything he would enjoy the warm weather and running around the fields.

Me, my dad and Matt did a lot of shooting during the three days we spent in El Centro. Matt dropped a dove no further than five yards from Elvis. He trotted up to the downed dove with interest. I thought, this is it, this is where Elvis’ doggie instincts would kick in and he will pick up the bird and bring it to me. He sniffed the bird, looked up at me while I was cheering ‘good boy, bring it here.’ He again looked at the bird, then looked at me and walked away. The look on his face said ‘you get the bird.’

We all had a great time in El Centro. I can’t wait to go back again next year. I really enjoy spending time with the people that matter the most to me, sharing a great hunting tradition.

Monday, November 30, 2009

GunVault - Great Vehicle Storage Solution

Looking for a great in-vehicle gun storage solution? Check out the GunVault MicroVault and MicroBioVault.


The MicroVault features more than twelve million user-selectable access codes and audio feedback to instantly confirm correct keypad entries. A built-in computer blocks access after repeated invalid keypad entries and the tamper indicator notes invalid entry attempts. In addition the audio disable feature allows the option for stealth mode operation.

For the quickest access GunVault offers the MicroBioVault. This version uses biometrics, specifically fingerprint recognition, to access the safe contents faster and more securely than ever before. A high-performance algorithm is used to achieve speedy identification of enrolled fingerprints and at the same time has a very low False Reject Rate (FRR). The self-learning algorithm adds new minutiae to the fingerprint templates each time a user touches the fingerprint sensor, which decreases the likelihood of FRR; updates slight changes that might occur over time to an enrolled fingerprint, as well as help diminish variations between the enrolled fingerprints. The system can handle up to 60 fingerprint templates.

The MicroVault and MicroBioVault are constructed of tamper-proof, heavy-gauge steel and feature a soft foam interior to protect contents. The keypad triggers an omni-directional spring-assisted lid that not only has a high-strength lock mechanism, but also performs reliably, time after time. Precise fittings are virtually impossible to pry open with hand tools. Powered by one 9V battery that lasts one year under normal conditions, the audio and LED low warning clearly indicate when the battery needs to be replaced. Back- up key is also provided for emergency access. MSRP $139.95 (MV500) and $215.95 (MVB500).




Wednesday, November 25, 2009

NIKON STOCKING STUFFERS FOR UNDER $30



Need help shopping for that special outdoor person? Be prepared this holiday shopping season with Nikon’s stocking stuffer guide. All items are priced under $30.

Nikon Livin’ the Dream magazine goes behind-the-scenes, where the cameras are off and into the lives of America’s favorite hunters at home, in the office and out in the field. Available at newsstands, $8.99.


Nikon rangefinder tether keeps your rangefinder or other gear close at hand, yet secure and out of the way when not in use. Available in black or Realtree nationwide at Nikon dealers $23.95-$29.95.


Nikon’s easy-to-use Optics Maintenance Kit allows users to keep optics instruments clean and functioning at peak performance. The Nikon Optics Maintenance Kit contains the Static Wisk™, Precision Cleaning Solution™, Tiger Cloth™ and the Speck Grabber™. Available nationwide at Nikon dealers for $27.95.


Designed for cleaning optics, Nikon LensPen® includes retractable dust brush and a cleaning tip with non-liquid compound that won't spill or dry out. Available in black or camo nationwide at Nikon dealers for $11.95-$14.95.


The Nikon laser rangefinder case is neoprene for in-the-field stealth. Available in black or Realtree for the ProStaff 550, RifleHunter, Laser800 and Laser1200 rangefinder models nationwide at Nikon dealers for $21.95.




Monday, November 23, 2009

Taurus 738 Range Report

Myself and Kelly (Chevalier's Media Buyer) had a great girls day at range day last Saturday. We drove out to the Tri-County Gun Club in Sherwood, OR to test out the new Taurus Compact Pistol (TCP) .380. Weighing in at 10.2 ounces the TCP is Taurus' lightest firearm produced to date. The pistol holds 6+1 shots of .380 or 8+1 rounds with an extended magazine that will be introduced in 2010.

Kristin shoots the TCP.
Notice the slide stays back on the last round.
Great new feature.

Kelly and I shot about 100 rounds of Winchester .380 USA brand FMJ through the TCP. The gun performed flawlessly and we were impressed with the firearm's comfortable grip and easy to use fixed sights.

TCP holster comes standard.

The TCP comes standard with a custom nylon holster. This holster, developed in conjunction with Bulldog®, can be clipped to one’s pants or looped through a belt, and cleverly conceals the pistol by mimicking the style of modern PDA cases. It features two bottom holes for quick draw capabilities and the retention straps are magnetic, for quick draw, re-holstering and noise reduction. The TCP is sure to be a competitor in the pocket pistol marketplace. MSRP $336 - $352.

Thursday, November 12, 2009

The Trip Home


Leaving prime whitetail country during the rut without firing an arrow is tough. Being welcomed by a happy little boy and a darling wife is awesome and easily makes up for any lack of antlers in my duffle. But not everything that greets me is so welcome.....

I had to sit an extra hour on the tarmac in Atlanta because we needed a pilot for the plane. Key person to have on board and I'm all in favor on waiting on him. When I finally get to Augusta Delta has lost my bowcase...again no biggee, happens more than I care to remember.

When I get to my truck it greets me with a check engine light and as I pull into my drive way I'm greeted by a huge oak tree that has fallen across it. (I did have a little warning on that one) But finally, when I get up this morning and start going through my mail the state of South Carolina greets me with a jury notice.

I don't think I'm gonna be buying lottery tickets anytime soon.

Wednesday, November 11, 2009

Breaking The Ice


I'm up in Saskatchewan, Canada, deer hunting with Andrew McKean (Outdoor Life), Bryce Towsley (NRA) and Jon LaCorte (Nikon Optics). It's Day 3 and LaCorte finally broke the ice for us by taking this nice buck just before dark with Winchester Ammo's 300 WSM lead free E-Tip bullet (180 gr.). He said the deer ran a total of 10 yards when he dropped.

Hopefully tomorrow the rest of us will tag out, so that none of us have to feel the pressure of taking one on the last day.

I'll keep you posted on how things turn out.

Driving South for Doves

Friday morning, before the sun comes up I am going to be packing my car (dog included) and driving 17 hours to see my dad and do a little dove shooting and pheasant hunting in El Centro, California.

This is one of my favorite times of year, not only do I get to escape the cold and rainy Oregon weather and exchange it for warm and dry California air; but I get to spend quality time with my dad.

I enjoy the drive from his home in San Diego to our hunt camp in El Centro (which is a trailer in a retirement park of all places). Even though we talk on the phone everyday, I still enjoy catching up on the latest and greatest. I enjoy driving around and scouting the perfect spot. I enjoy attempting to shoot doves and laughing after perfectly tracking one, only to have it pull at 180 at the last possible second.

Pictures and story to come next week!

Monday, November 9, 2009

Digiscoping with Nikon

Did you know that you can pair a point and shoot camera with a fieldscope to create a high powered lens for photography? This week I replaced my outdated camera with a Nikon S230 Coolpix. One of the many things I love about Nikon is that I can pair the new camera with my Nikon Fielscope 50mm ED to create a high-powered lens for thousands of dollars cheaper than a professional telephoto lens. This is accomplished by using a Nikon digiscoping eyepiece and new universal bracket. Here's a how-to demonstration from Nikon ProStaffer France DeWaghe. I will report back next week with some my first digiscoping photos and let everyone know how it goes.

Sunday, November 8, 2009

Burning Daylight

Last week I was in Seneca, South Dakota
pheasant hunting at R&R Pheasant Hunting
lodge with a group of outdoor writers. We (Winchester Ammunition) co-sponsored the hunt with Browning/Winchester Firearms and Danner Boots. While we were finishing breakfast, Nick Sisley, an outdoor writer, stood up, tapped his spoon on his glass, said "we're burning daylight, let's go," and just walked out the door. We all stood up and followed him right out the door and into the corn rows and milo fields for some excellent pheasant hunting.

We shot Over/Under Browning Cynergy's and Citori's, and Winchester 101 shotguns with Winchester Ammunition's Super-X Super Pheasant loads (2 3/4 inch, #4 and #6 shot). I can assure you that it's a lethal combo. If you don't believe me...check this out:

The Super-X Super Pheasant load is copper-plated with hard lead shot, high velocity, heavy shot weight, long distance and a pheasant killing machine.

We did shoot a few birds with the 3 inch loads, but the 2 3/4 inch loads were great because there wasn't as much recoil and we still got the job done.


To check out more on the pheasant loads we shot, go to: http://www.winchester.com/products/catalog/shotlist.aspx?bn=1&use=17

Sal Roseland and his group of guides at R&R Pheasant Hunting had us walking up and down milo fields and corn rows, jumping birds and then laying them down. Their labs and pointers never missed a beat. As soon as a dead bird hit the ground, they were on it. The dogs were very well trained.

If you're thinking about going somewhere to pheasant hunt, I'd definitely put R&R on your list of outfitters to check out.

Wednesday, November 4, 2009

Is it a 4x5 or a 9 point?



This post may seem a little silly but I am curious, so here it goes. See this nice Texas buck here, it may be a little hard to see but it has four points on the left and five on the right:

Would you call it a 4x5 or a 9-point? My buddies in the Midwest would probably call it a 9-point, however everyone in the Western United States would call it a 4x5. To me, it is all in the same. So is there a right and a wrong?

Monday, November 2, 2009

Secure Your Firearms

Growing up my dad kept a pistol hidden in his closet to protect the family ... until we got robbed and it was stolen. Luckily no one was home, but it was definitely a wake up call. I am a big advocate that responsible gun ownership includes keeping firearms secure. Some will argue that there is no point in having a gun that is inaccessible. I agree that having your shotgun locked in a safe down the hall does no good when someone is trying to break down your bedroom door in the middle of the night, but today there are a lot of great products that offer security and accessibility.
Recently a family fried asked me for some suggestions about locking up his firearms and I was happy to help out. He has two handguns and a shotgun that were ironically hidden in the closet. Not the best security system. The friend wanted a solution that kept his firearms accessible in case of emergency that was also affordable.
The Handgun Solution - GunVault MultiVault 2000
The MultiVault offers optimum sucurity for handguns and valuables at an affordable price. This safe has a shelf which accommodated both handguns nicely. My friend also choose to place his passport and a family ring inside. MRSP: $169.95.
He choose the basic model to save a little money, but this safe is also available in a deluxe version, which offers a courtesy light and external power as well as a biometric fingerprint recognition version. To learn more about all of GunVault's great safe options and features click here.


We secured the safe under the bed to the the floor boards with provided screws. My friend chose an access code and that was it. Now for the accessibility part. My friend wondered how long it would take to arm himself if he heard an intruder in the middle of the night. So we turned off the lights and gave it a try. After a few practice tries he was able to go from sleeping to armed in less than five seconds. One could probably shave a couple of seconds off of that with the Bio version too.

The Shotgun Solution - GunVault BreechVault
My friend was not quite ready to purchase a large safe so we secured it with GunVault's new BreechVault. The BreechVault fits into the breech of popular shotguns and locks in place. The product allows the user to keep a round in the carrier while locked as well. While a large safe would be ideal, this is a great solution in the mean time for him. MSRP: $19.95.
So with GunVault for less than $200 retail we were able to secure all three firearms. For those of you that are numbers people that calculates out to about 10% the cost of the firearms. In my opinion to have your firearms safe and accessible is priceless.

Wednesday, October 28, 2009

Break Up Letter

Dear Hoyt Kobalt,

I want to thank you for being such a great bow. We have been through a lot together. You were there for my first big game harvest and were also there when I had my epic miss on a great buck. When my shooting confidence was low you were consistent and always spot on and brought my confidence back up. I told you I would never replace you and would use you until your limbs fell off.

But, I need to be honest with you I have met another bow. The Hoyt Vicxen is designed to take a lady bowhunter like me to the next level. The feel of the Vicxen is heavenly and the draw is oh so smooth! The small details like the custom grip gives the Vicxen a feminine touch without being too girly. Did I mention it has an FPS of 306?

Don’t be sad Kobalt, this isn’t the end for you. I will still take you wherever I go as backup. Just realize the Vicxen is the new bow in town.

Your Good Friend,

Shannon

Tuesday, October 27, 2009

Big SC Deer


The words in this post's title are not ones you expect to see written together. SC is known for great hunting, but big deer are few and far between. However a good friend of mine recently arrowed this great whitetail while hunting near a White Oak that was dropping acorns. The deer had been seen before but ironically it was thought he was only an 8 pt. Nice Surprise for my buddy to find 10 points.


Wednesday, October 21, 2009

Ladies Bow Hunt with Archer's Choice



October 10-16 I got to spend time in Pike County, Illinois with my good friends from Archer's Choice Media for the 2nd annual ladies bow hunt at Eagle Lakes Outfitters. What makes this hunt so unique is that women from every corner of the United States and Canada, from all different walks of life come together to share one common interest…bowhunting!

After catching up with everyone it was time to pull out the gear and get ready for the hunt. The temperatures would be in the low 40’s (which is freezing for me), so Tina let me borrow her SHE C4 suit. THANKS TINA! At the end of the hunt it was hard to give the C4 suit back. It kept the wind, water and cold out.

The first morning I was excited to get back in the stand with Zendal (he filmed me last year in Pike). While waiting for the sun to come up, I saw dark figures roaming around my stand; I knew it was going to be a great morning. I glassed a bunch of young deer with my Nikon Monarch X binoculars.

A doe walked into my shooting lane at about 16 yards, I was so pumped to have a shot on the first morning! I drew my bow back and let my Beman ICS fly. I shot too high giving her a haircut and became the first of our group to join the MBBA (Muddy Broadhead Bowhunters Association). Last year I did the same thing to a nice big buck, same stand and shot angle. That stand has now been renamed ‘The Barber Shop.’

My confidence was brought down a notch, but Zendal reminded me that it was only the first day and not to get down on myself. I am so thankful to have Zendal in the stand with me, he has taught me so much in the two seasons I have spent with him.

The week was a tough hunt, the weather changed constantly and the deer did not move. When they did, the wind would swirl and every shooter in Pike County probably got a whiff of me. Tuesday afternoon we went out in a downpour with the wind working against us, but we did have one thing going for us, we were sitting in a persimmon tree (last year I learned from CJ that deer can’t resist it).

Late that afternoon a doe wandered in, Zendal could see her, but a big branch blocked me. She put her nose to the air, she knew something wasn’t right and disappeared into the woods behind us. Once again, my confidence was brought down a notch and the tough hunt was wearing on me.

About an hour later deer were piling into the field in front of us, but they were too far away, they wouldn’t work their way to the tree before dark. It was then from the corner of my eye I saw the doe from earlier to the right of me at about 10 yards. I quietly grabbed my Hoyt Kobalt and drew. I was a shaking mess and asked Zendal to stop her for me. I got so excited that when he did stop her, I simultaneously released my arrow. In the future, I need to learn to be more patient!

I watched her run about 50 yards and drop. It was such a good feeling to see her go down that fast. I called my guide Ronnie and we loaded up my doe and headed back to the lodge before sundown. I had a huge smile on my face that evening.

A big thanks to everyone at ACM and Eagle Lakes, you all are family to me and I can’t wait to hunt with you all again! Thanks to my guide Ronnie who always comes up with the best deer strategies. Thank you Zendal for spending countless hours with me in a tree/blind!

Shannon's Gear List:

Nikon Monarch X Binoculars and Archer's Choice Rangefinder

SHE Outdoor Apparel C4 Suit

Hoyt Kobalt 27.5 @ 49 pounds

Beman ICS Hunter Arrows

New Archery Products HellRazor Broadheads

Monday, October 19, 2009

WATERMELON HUNTING

If you have not had a chance to see the Taurus Judge "Melon Head" spot it is definitely worth checking out. Taurus wanted to visually demonstrate the capabilities of the Judge for close-range self-defense uses and I think the latest commercial gets the point across for sure.

This production was a team effort from start to finish. All of the actors and shooters are even Chevalier employees, including Kris as the star female exec. A high-speed camera was flown out from NY to capture some amazing slow motion footage and a freak snow storm did not stop us from getting the project done on time.


Our team is currently concepting for the 2010 spot. Any ideas?

Thursday, October 15, 2009

See Where Your Shots Are Hitting

Earlier this year Winchester Ammunition introduced a new ballistics calculator to the world and it has been a huge hit. They incorporated alot of cool features and it's pretty easy to use..."even a caveman can do it."

Shooting Sports Retailer said it was the most innovative product at the 2009 SHOT Show. The calculator is now live at www.winchester.com/ballistics.

The Winchester Ballistics Calculator allows users to choose their type of ammunition and compare up to five different Winchester products with easy-to-read, high-tech ballistic charts and graphs. You can customize ‘shooting’ conditions by entering wind speed and outside temperature, adjust zero marks for sighting in—then print or save the ballistics for later reference on the range or in the field.

I would definitely suggest giving it a try before heading to the range or the woods to shoot your rifle. It can't hurt!

Tuesday, October 13, 2009


It seems like the Oregon crew are always giving Jonathan and myself grief about being the redneck representatives since we live in the south. I wanted to share this photo I snapped at a local gas station to illustrate just how sophisticated southern hunters are.

Not all Southerners ride around in rusty old 4-wheel drives with rifle racks. Some prefer the easy ride, style and amenities of a nice sports sedan. Note the attention to detail with the pine boughs on the stand for camo.

Thursday, October 8, 2009

Livin the Dream magazine


If you haven't seen this yet check it out on a newstand near you. Other companies have tried SIPs (single issue publications) in the past but none have tried this angle. Our industry celebs are always in demand so it seemed natural to offer fans some behind the scenes info. Livin the Dream does that and more. It's a pretty cool concept and one we're all excited to be involved with. Thanks to Intermedia for doing a great job putting it together.

Speaking of print, I've heard a lot of people lamenting that print is dead and I just don't agree with that.
Certainly in this economy some of the fluff has been trimmed but I'm not sure that's a bad thing. Furthermore, I'm always cautious when someone with a vested interest in only one side of an issue (they only do TV or only web, etc..) bad mouths the other. So I brought up the subject recently with Mike Carney, InterMedia's Sr Vice President

"Almost all of the major broadcast TV networks have experienced significant ratings drop offs with their horizontal approach, offering a wide-variety of loosely-themed programming for an ever splintering TV audience," said Carney. "Meanwhile, many of the vertically-focused cable TV networks, like Sportsman Channel and others, are having record years."

The same can be said for print products. "The broad-based editorial print products, like daily papers, news magazines and general interest titles, are truly struggling, but we've never been in that business," emphasized Carney. "InterMedia specializes in very niche, vertically-defined subject matter, like that found in Bowhunter Magazine, North American Whitetail Magazine, Guns & Ammo Magazine, and specialty content like Livin' The Dream, and delivers very detailed, in-depth information from real-world editors and experts, who live, breathe and eat the subject matter they cover on a daily basis."

More targeted approaches are the smart move now be it online, print or TV. Consumers have too many avenues available to get only the content and info they want. There's no reason for them to suffer through unappealing content.

Our media consumption is ever evolving and it certainly pays to stay current and try new ideas....just not at the expense of proven methods.

Wednesday, October 7, 2009

Weekend in the Eastern Oregon


Here in Oregon, October 3 meant the statewide deer rifle season opener. I did not draw a tag this year but my boyfriend Matt did. Matt has never hunted for deer before, and since I didn’t draw a tag, I was going to be his guide in the Sled Springs Unit.

We met up with Chevalier Advertising office manager/bookkeeper Sherri and her husband Sam Saturday morning to hunt. It was a cold and rainy day. Sam, Matt and I loaded into the truck and headed out to a field and started walking. Grouse would flush every 300 yards; they would often startle bedded doe, but no bucks in sight.

Matt and I split off from Sam at a wooded area. Sam went into the woods while Matt and I skirted an alfalfa field. Sam must have driven deer out of the woods because two doe came running out and stopped about 20 yards in front of Matt and I. We stood completely still while one doe blew at us and the other one stood there and didn’t notice us. I am pretty sure that was the closest Matt has ever been to a deer. It was pretty cool.

A few hours later, and with no luck, Sam took us up the hill to show us where they hunt elk. The higher we went, the more it snowed. I couldn’t get over how gorgeous Eastern Oregon is and how fortunate we are to be able to hunt there.


Daylight was getting shorter by the minute and we decided to head back down to camp. We would stop every so often to glass. I am so glad I had my Nikon Monarch X binoculars they gathered so much light at sunset!

Then it happened, Sam spotted a doe and a buck by an abandoned barn about 100 yards away. Legal shooting light was fading fast and this buck wasn’t going to wait all day. I told the boys, ‘you have one minute!’ As soon as Matt declined the shot, Sam had his gun to his shoulder and a shot off.

The buck ran about 30 yards and dropped, and excellent shot! Sam was like giddy like a girl that just got asked to prom! Sam showed Matt and I how to field dress the beautiful eight point whitetail and we were all in the truck in no time.

I asked Matt why he declined the shot and what he said made me smile, “Sam has been hunting this area for 11 years, he has earned that buck.” What a great guy!

Cold, wet and tired, back at camp we ate our hamburgers and retold the story over and over to everyone at camp. What a great weekend!

Gear List:

Nikon Monarch X 8.5x45 Binoculars

Nikon Fieldscope III 60mm ED

Winchester Power Max 30-06 Sprg


Monday, October 5, 2009

Nikon Binocular Tip

Did you know a binocular has a diopter? Well I am embarrassed to admit this but prior to working in the outdoors industry I did not even know what a diopter was. I had been looking through binoculars for two decades that were not correctly set for my eyes. I have since learned that I was definitely not alone.

Setting the diopter is an essential step to making a binocular your own. This adjustment compensates for the natural differences that ones eyes may have. Using a binocular without setting the diopter may mean the users eyes will not be able to focus at the same distance at the same time.

Nikon ProStaffer Forrest Rowland explains in this video (produced by Chevalier) how to set your diopter. Spending five minutes making this adjustment can make a world of difference. I know it did for me.

Friday, October 2, 2009

Highlights from the 2nd annual High Plains Pentathalon

What else could we ask for…great weather,
great food, antelope, pheasants, prairie dogs and lots and lots of target shooting during the 2nd annual High Plains Pentathalon sponsored by Winchester Ammunition and Merkel.

This trip definitely had a lot of character…and characters.


While participating in the Pentathalon, I had several “firsts,” such as:

1. First antelope hunt

2. First antelope kill

3. First time tasting antelope (John Haviland did a great job cooking it)

4. First time I’ve ever shot .30-06 and .375 H&H double rifles

Here are a few images from the event/hunt:

John Haviland shooting sporting clays. He was quite the shooter. John broke 17 out of 25 targets. Nice work John!






Suzi Huntington sighting in her rifle with Winchester Ammunition’s Power Max Bonded ammo.






Not only is Brian Pearce a great long range shooter, but he’s not to shabby when shooting sporting clays either. He and Haviland were teamed up and both broke a lot of clay targets.





Shari LeGate showing us how it’s done on the double rifle course. There were three stations on this course (1. Still target, 2. Pop-up targets and 3. Running deer target). And yes…the target that Shari is shooting is actually moving. She did really well with her shot placement.




Dave Campbell admiring one of the pheasants he shot. He and I were paired up and we had the opportunity to hunt behind world class hunting dogs (Drathaars), trained by Roger Green of Wyoming.



After a week of shooting and hunting, it’s back to the office to prepare for Winchester Ammunition’s 2010 new product PR plans and for the SHOT Show. Hard to believe it’s only a few months away.

Remember…ya stay in the woods…ya stay outta trouble!


Wednesday, September 30, 2009

Humble Pie or Tag Soup?


I had the privilege of hunting Montana recently, and, as always, the country humbles me. And I'm not just talking in that out-of-breath, burning legs, pounding chest, flatlander way. I always learn something on these western trips, and this one was no different. I learned that I will wear make up in the right situation.

Intermedia's Mike Carney joined me on the hunt, and as a dedicated stick bow shooter, he chooses face paint over a face mask. He has several good reasons for painting up, but none of them stopped me from kidding him about it...until I had to use it.

Left the camp minus my face mask, and with a sun drenched afternoon hunt ahead, shinny skin is a no-no. So I did what I had to and painted my face. Wouldn't you know that evening I shot a muley. And since it was all on camera I couldn't rush back and wash my face before Mike saw me. I chalked it up as doing what's necessary to make a shot happen.


Humble pie tastes way better than tag soup...

SHE Outdoor Apparel Photo Shoot





I had the opportunity last week to switch hats here at Chevalier Advertising and assist a photo shoot for the 2010 SHE Outdoor Apparel catalog. While my main role is PR, I also strive to learn all aspects of what our agency does. This was my first photo shoot and I learned so much!

I had the pleasure of working with Dennis Wise, Neil DaCosta, Emma Otsuka and Sarah Hutchinson from Studio 3 Inc. here in Portland. We started bright and early at 6a.m. on Friday at the Portland Yacht Club.


I learned the difference between a product shot versus a lifestyle shot, and how to style each one accordingly. The morning shoot focused mostly on lifestyle shots. I felt bad for the models because it was freezing out on the water!

It is fun going into a photo shoot with a list of shots you want to get, but the real treat is thinking on the fly, and coming up with different shots working with a variety of backgrounds.

Friday afternoon we went over to an island to shoot a few more lifestyle shots and most of the product shots. Between the morning session shooting on Greg Chevalier’s boat and the afternoon on the island, we got a large variety of shots.

I have to give a shout out to Emma from Studio 3, while on the island I was stung by a (rude) wasp on the head. Emma was such a sweetheart and got me an ice pack, antihistamine lotion and ibuprofen!


We wrapped up on Friday around 7p.m. Saturday we started again at 6a.m., this time we shot lifestyle photos on Robin Kizzar’s boat (creative director at Chevalier). We also got some great photos on the dock while the sun rising, simply amazing!

Like the day before, we shot more lifestyle/product shots on the island. I also got to “model.” Okay, so it was for footwear, but hey, now I am a model from the ankle down!

It was both fun and educational to switch job roles for a weekend. I am looking forward to the next steps and learning how to choose and edit photos for the catalog (we shot thousands of photos). Robin has shown me a few photos from the shoot, and I am super excited to see the final product!

A short video from the photo shoot